Call Opening:

Hi [Prospect], this is [SDR] calling on behalf of Walmart Connect, are you familiar with Walmart Connect?

We are the digital advertising arm of Walmart and we work with retailers like you to increase their sales on Walmart.com.

Offer:

It’s my job to see where we can help organizations like yours expand their online presence on our digital platforms, with that being said…

Qualifying Questions:

Where are you focusing most of your advertising right now? (Amazon, Google, Meta, TikTok, etc)

What kinds of ad tactics are you currently using? (Sponsored, Banner, In-Store)

Have you looked at ways to expand your current tactical mix?

Do you have any tools to help you measure success built into your current tactics?

What are your goals for this year?

Have you ever considered Walmart Connect as an option?

What has held you back from this in the past?

Unique Selling Proposition:

Our customers who advertise on our platform see 174% more sales as those who don’t

Buyers are 3x as likely to buy from our customers who use our ad platform than those that do not

Walmart Connect’s ad platform is cutting edge technology that is easy and intuitive to use

We offer media activations on in-store TV walls and self-checkout screens with nearly 170,000 digital screens across 4,500+ stores.

Our closed loop measurement tools correlates your onsite and offsite campaigns with sales on our digital properties and related sales in our stores.

Getting your brand on the homepage during key moments through high-impact placements allows for premium reach, high viewability, and major new brand awareness

Complement display launches with always-on sponsored product tactics to help build search relevance and drive conversion over time.

Pairing display and sponsored product tactics together results in a 10% higher ROAS on average.

Put your brand and products on display in front of Walmart.com’s 500M daily visitors.

Objection Handling:

My agency deals with all advertising spend

Who is your agency? We work with our customer’s agencies all the time and help them optimize spend on our platform. Who do you work with over there?

No time/bandwidth

Our team can help manage this whole process - it takes very little time to start making additional revenue through our platform

No budget

Our programs start at $5,000 and many of our customers see a return on their spend in as little as 30 days. The growth in revenue will pay for this spend very quickly

Already Using Another Platform

Walmart Connect gives you more control over where your ads appear compared to other platforms, and allows you to target or avoid specific placement of your ads

Close:

I’m really glad I reached you today. What I am going to do is have one of our solution specialists from the Walmart Connect team contact you and walk you through how the program works and explain in more detail where it could help you. What is the best day and time for them to reach you?

Great, I have direct access to their calendar so I will get that set up right away. Thank you again for the time today and I hope you have a great day.