Call Guide

Call Opening

Hi [Prospect], this is [SDR] calling on behalf of Walmart Connect, are you familiar with Walmart Connect? We are the digital advertising arm of Walmart and we work with [industry retailers] like you to increase their sales on Walmart.com.

Offer

It’s my job to see where we can help [industry retailers] like yours expand their online presence on our digital platforms, with that being said…

Qualifying Questions

I notice you have an active Amazon storefront but no presence on Walmart, have you considered buying ads from us? What are your goals this year in terms of advertising and your products? What has held you back from expanding your ad strategy to include Walmart?

Unique Selling Proposition

Our customers who advertise on our platform see 174% more sales as those who don’t. Buyers are 3x as likely to buy from our customers who use our ad platform than those that do not

Close

I’m really glad I reached you today. What I am going to do is have one of our solution specialists from the Walmart Connect team contact you and walk you through how the program works and explain in more detail where it could help you. What is the best day and time for them to reach you? Great, I have direct access to their calendar so I will get that set up right away. Thank you again for the time today and I hope you have a great day.

Call Opening

Hi [Prospect], this is [SDR] calling on behalf of Walmart Connect, are you familiar with Walmart Connect? We are the digital advertising arm of Walmart and we work with retailers like you to increase their sales on Walmart.com.

Offer

It’s my job to see where we can help organizations like yours expand their online presence on our digital platforms, with that being said…

Qualifying Questions

Where are you focusing most of your advertising right now? (Amazon, Google, Meta, TikTok, etc) What kinds of ad tactics are you currently using? (Sponsored, Banner, In-Store) Have you looked at ways to expand your current tactical mix? Do you have any tools to help you measure success built into your current tactics? What are your goals for this year? Have you ever considered Walmart Connect as an option? What has held you back from this in the past?

Unique Selling Proposition

Our customers who advertise on our platform see 174% more sales as those who don’t Buyers are 3x as likely to buy from our customers who use our ad platform than those that do not Walmart Connect’s ad platform is cutting edge technology that is easy and intuitive to use We offer media activations on in-store TV walls and self-checkout screens with nearly 170,000 digital screens across 4,500+ stores. Our closed loop measurement tools correlates your onsite and offsite campaigns with sales on our digital properties and related sales in our stores.

Objection Handling

My agency deals with all advertising spend
Who is your agency? We work with our customer’s agencies all the time and help them optimize spend on our platform. Who do you work with over there?

No time/bandwidth
Our team can help manage this whole process - it takes very little time to start making additional revenue through our platform

No budget
Our programs start at $5,000 and many of our customers see a return on their spend in as little as 30 days. The growth in revenue will pay for this spend very quickly

Already Using Another Platform
Walmart Connect gives you more control over where your ads appear compared to other platforms, and allows you to target or avoid specific placement of your ads

Close

I’m really glad I reached you today. What I am going to do is have one of our solution specialists from the Walmart Connect team contact you and walk you through how the program works and explain in more detail where it could help you. What is the best day and time for them to reach you? Great, I have direct access to their calendar so I will get that set up right away. Thank you again for the time today and I hope you have a great day.